How a Whopper Jr. Was Used in a Bullying Commercial from Burger King

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MIAMI – Scrawny. Short. Ugly. Fat. Weird.

Those are some of the words heard by almost one third of children each year – that’s the number of school children worldwide who experience bullying, according to NoBully.org.

Burger King is speaking up against bullying during National Bullying Prevention Month with an eye-opening campaign called “Bullying Junior.”

The spot shows an experiment that took place in a Los Angeles-area Burger King restaurant.

First, a high school junior is bullied by friends (all actors), and then a Whopper Jr. sandwich is bullied – punched, smashed, destroyed and then served by a staffer (also an actor).

The point of the experiment was to see if more people would report the bullies picking on the boy, or on the Whopper Jr.

The numbers prove a point despite a seemingly goofy premise – 95 percent of the real-life customers who received a bullied Whopper Jr., reported the sandwich was badly roughed-up.