Apparently, young adults have adopted the children’s character’s rebellious image, using memes, tattoos and collectible watches to draw parallels that might be considered inappropriate to Peppa’s pre-school demographic.
The viral clip below, featuring Peppa’s friend Suzy Sheep, is definitely exhibit A of Peppa’s “Gangster” ways:
This isn’t the first time China’s powers that be tried to shut down a children’s cartoon that was becoming a cult icon among adults. Last year, Winnie the Pooh caught the ire of Chinese censors following viral memes that compared the honey-loving bear to Chinese President Xi Jinping.
“In China’s strict environment, it’s hard to directly criticise anything so they use round-about, joking ways… Peppa Pig is supposed to teach kids about the importance of family which is quite acceptable to the Chinese culture, but the fact that young people have turned it into something associated with a thug or a gangster, that’s totally the opposite of what (Chinese President) Xi Jinping has wanted China to be.”
But Chinese censors can’t stop Peppa’s gangsta reputation from spreading around the globe. According to The Independent, celebrities in Taiwan and South Korea have recently been seen rocking Peppa Pig bags.