American Ballet Theatre soloist Misty Copeland inked a deal with the Under Armour fitness wear company as a spokesperson and her new advertisement campaign is going viral, for obvious reasons. But more importantly, these awe-inspiring images should have all you beauties wanting to join Crunch Gym! I mean, I can barely stand on one leg without falling over, let alone squat on my tippy toes with a gloriously snatched waist and flawless yet calm face.
The #IWILL campaign, which also features tennis player Sloane Stephens, is a huge push for the Baltimore based fitness giant targeting women (and our dollars).
“Joining the Under Armour family feels like a natural fit, since they have always championed hard work and strong women,” Copeland added in the statement. “In addition to supporting me with innovative performance products that give me an edge in my training, Under Armour will be a great partner to help me inspire women as they find the will to pursue their goals.”
Ok, yes I will go buy workout clothes from Under Armour. Isn’t that what these ads are tricking us into. I am sold. And about these moves, Misty! I can’t possibly do any of them but I can at least get my legs ripped like yours.
*signs off to do squats*
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Misty Copeland’s Fierce New Under Armour Ads Makes Me Wanna Join The Gym was originally published on hellobeautiful.com