Deion Sanders Depends On Depend In New Partnership
Deion Sanders Partners with Depend to Break the Stigma Around Incontinence
NFL legend and college football coach Deion Sanders is once again leading by example—this time off the field. Following bladder removal surgery in May, Sanders has teamed up with Depend, the well-known adult incontinence brand, to raise awareness and eliminate stigma around bladder health and recovery.
The partnership, supported by Depend’s parent company Kimberly-Clark, highlights Sanders’ commitment to authenticity and resilience in the face of personal health challenges. “I depend on Depend, if you know what I mean,” Sanders said candidly. “I truly depend on Depend. I cannot control my bladder.”
His openness marks a significant cultural shift in how public figures approach sensitive health topics. Rather than shy away, Sanders is using his platform to encourage others—particularly men—to be honest about their health and to seek support when needed.
“Coach Prime’s” courage to talk publicly about his condition is already making waves. His message: there’s no shame in prioritizing your health, and no reason to suffer in silence. For many who rely on incontinence products, hearing a high-profile figure speak so openly is not only refreshing but empowering.
While the media has also been buzzing with speculation about Sanders’ rumored connection to actress Karrueche Tran, his focus remains firmly on health, healing, and helping others through honest conversation.
This collaboration with Depend isn’t just a sponsorship—it’s a statement. And once again, Deion Sanders is proving that leadership isn’t about perfection; it’s about purpose.
