Snoop Dogg Signs A Big New NBCUniversal Deal
Snoop Dogg Signs Major Creative Deal with NBCUniversal: “The Dogg Has Officially Moved Into the Neighborhood”
Snoop Dogg is taking his empire to the next level. In a move that underscores his growing influence across entertainment, the legendary rapper and mogul has signed a new creative partnership between his Death Row Pictures and NBCUniversal. The wide-ranging deal spans film, television, streaming, and even sports entertainment — signaling a powerful new chapter in Snoop’s career beyond music.
Announced via Uproxx, the partnership has been praised by NBCUniversal Entertainment & Studios Chairman Donna Langley, who called Snoop’s showmanship, business acumen, and authenticity “remarkable.” She emphasized how this collaboration is about more than just celebrity—it’s about storytelling, creativity, and building something culturally significant.
Snoop himself is equally hyped, delivering the news in his signature style: “The Dogg has officially moved into the neighborhood, ya dig?”
As part of this strategic evolution, Snoop will return as a coach on Season 28 of The Voice and continue work on his highly anticipated biopic, first announced in 2022. The partnership promises fresh, innovative content under the Death Row Pictures banner and represents yet another step in Snoop’s mission to bring real, diverse stories to the screen.
From hip-hop icon to Hollywood heavyweight, Snoop Dogg’s reach just keeps growing — and the entertainment world is here for it.
