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Terrell Owens is literally in the humble pie business for a new Super Bowl spot.

The one-time brash NFL receiver joins fellow league vets Emmitt Smith, Larry Allen, Brett Favre and Franco Harris in a commercial for Wix, a service that allows anyone to create their own website.

In the ad, Owens builds a website for his new pie selling business, Humble Pies, while Pittsburgh Steelers legend Harris turns his “immaculate reception” into Immaculate Receptions, a website for his new business of hosting wedding receptions.

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