Why LaVar Ball Is A Leader Of The New Black Renaissance

Adding a shortlist of other notable greats like Kobe Bryant, Kevin Garnett, and LeBron James, NBA players went from all-star athletes to mainstream celebrities — the first modern breed of pop culture superstars to transcend the court. https://t.co/ajLDrIR2Oa pic.twitter.com/EDv6ziixyb

— REVOLT TV (@RevoltTV) February 11, 2018

Adding a shortlist of other notable greats like Kobe Bryant, Kevin Garnett, and LeBron James, NBA players went from all-star athletes to mainstream celebrities — the first modern breed of pop culture superstars to transcend the court. https://t.co/ajLDrIR2Oa pic.twitter.com/EDv6ziixyb

— REVOLT TV (@RevoltTV) February 11, 2018

Along with this newfound level of cultural capital came an influx of lucrative endorsement deals. As witnessed with Jordan’s landmark @Nike deal, top players began signing life-changing contracts with sneaker brands. pic.twitter.com/C0N6IAbD6j

— REVOLT TV (@RevoltTV) February 11, 2018