Source: Nancy Van Dunk / Courtesy of Crayola
Crayola has been using their brand to inject color into the beauty game in a whole new way. Your favorite childhood brand has been stepping into adulthood, partnering with other companies to create pigmented products. From their collaboration with Sally Hansen for a nail polish line to working with Clinique to launch Chubby Stick Lip Color Balms ($17.50 at Macys.com), the success has led consumers to want more.
Crayola is delivering what the customer wants by launching a 58 product beauty line with British brand, ASOS.
Source: Nancy Van Dunk / Courtesy of Crayola
The line will feature highlighters, color changing lipsticks (we want!), eyeshadow palettes, colorful mascaras and more. The collection will consist of a whopping 95 (yes, 95) different colors throughout their assortment.
Source: Nancy Van Dunk / Courtesy of Crayola
Crayola proudly defines the line as gender fluid and claims their goal is to “empower people to confidently be themselves.” The line is vegan and cruelty-free. Pricing goes from $14.50 for their Lip And Cheek Crayon to $40 for a Crayola Makeup Brush And Pencil Kit Set. It is available exclusively at ASOS.com.
Beauties, will you be buying? Tell us in the comment section!
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Crayola Is Launching A Gender Fluid Makeup Line With ASOS was originally published on hellobeautiful.com
