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Here we go again. In ‘Things White People Think Of” news, there’s a new app called Sketch Finder. It’s aim: to help people avoid “sketchy” neighborhoods and people. Of course, given all the Black-on-white crime out there (sarcasm intended, it’s far more likely for both Blacks and whites to be maimed and murdered by their own kind) this app is a technology whose time has come.

Just in case you were thinking what we’re thinking – sounds a little “sketchy” to us, creators Allison McGuire and Daniel Herrington are – wait for it – white, but they’re not racist. We know so, because they say so on their blog, which reads: ‘”We’re not racists, sexists, bigots.” Surprisingly though, “Team Sketch Factor” is all-white and one woman with a Spanish last name, so we’re not entirely sure of her ethnic background.) Ummm kay!

As reported by Gawker, the duo were finalists in a New York City contest that funds startups so there are other people who think this is a good idea. McGuire says the app was inspired by her experiences as a dewy-eyed young white woman traversing the streets of Washington, D.C. She didn’t actually say dewy-eyed, but what else could it be? (Her pic actually does look fairy dewy.) They define “sketch” on their blog as “uncomfortable or out of the ordinary” which could mean things like running into groups of Black folks…in Washington, D.C.

McGuire also told Crain’s Business that the app was not created for “young white people.”

“As far as we’re concerned, racial profiling is ‘sketchy’ and we are trying to empower users to report incidents of racism against them and define their own experience of the streets.”

So is it a sketchiness app or a racial profiling app? We’re confused.

There are existing stats for both crime hotspots and stop and frisk encounters, but let’s not let that get in the way of folks making money.)

We are sure, given that there will be people who will argue that avoiding violent neighborhoods is in everyone’s best interest. But we were wondering – what about the people who actually live in those neighborhoods? Where’s their crowdsourcing app to anonymously report the folks causing trouble that they’d like to see gone? 

As far as apps go, we’d actually like to see a new one created “Detecting White Privilege.” One that people can simply put their finger on, like on an iPhone 5 and have it spell out their percentage of white privilege. That seems like something that could use some funding.

If you’re interested, Sketch Factor launches in the Apple App store today.

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(Photo: AP)



Avoiding The Hood? There’s an App For That  was originally published on