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Here’s Why Brands Can’t Say Super Bowl in Ads
Although it’s the biggest game of the year, there are advertisers that can’t say Super Bowl, but there’s a reason why.
Some companies think saying “Super Sunday” is cool instead of “Super Bowl,” but that’s owned by the NFL too. So, if a company is caught using the term(s), they will receive a cease-and-desist letter from the league.

Companies can’t use the term because the league charges companies lots of money to use the term. For example, this year, a 30-second ad costs $7 million.
Marketers also can’t use other terms that are copywritten by the league, such as team names and player names.
  • Who do you have winning on Sunday?
  • What would change about Sunday’s game to make it better?